Monday, March 16, 2009

Website

For this site to work the way I envision it and the way it has already worked for Daniel, there are 5 elements we need to implement to ensure success.

These are:

Product Supply

Website Design

Campaign Management

Fulfillment Services

Self Confidence/belief

Product supply: This is where we choose our product which we are going to offer. I mentioned before that I found our detox foot pads at www.alibaba.com. You can find absolutely anything there. Anything! I would suggest deciding on a subject that interests you and searching it on alibaba. Email a few distributors and ask them about:

Product Cost

Shipping Cost

Max. Orders

Min. Orders

Shipping Time

Product information or ingredients

Product Pictures

If the product is approved by your target market's governing agencies

There are plenty more questions you may want to ask as well but these are some that I found were vital when researching a product distributor or manufacturer.

Website Design: As I said yesterday, Kinkar is working away on it as you read this. He is in the initial design phase and as we proceed I will update.

Campaign Management: This could be the most important factor in our success with this project. A campaign management service is the driving force behind your presence on the internet. They will aid you in your quest to get the word out about Detox Foot Pads!

I had Kathy from ROI Revolution provide this brief description of what their service provides:

Thank you for your email!

I’d be glad to put our services in laymen’s terms below.

The core of our business is tracking the traffic we’re sending to your site from AdWords with Google Analytics.

Google AdWords is the majority of the online search market and this is where we focus our work at first by building the campaigns composed of many relevant keywords and also negative (terms that you wouldn’t want to show for). We also write the ads that will show up for these keywords making everything relevant to your landing page. We track all of this with Google Analytics which allows us to know which keywords and ad text sells the best and also which are not worthwhile.

Basically we’re getting you as much profitable traffic as possible. We have a lot of experience in qualifying visitors based on what they type in and what ad text shows. Our experience also extends to tracking many different websites to ensure the data is correct

Your team here would include 3 people:

1. Your Relationship & Strategy Manager who directs the progress of your account based on your business goals.

2. Your Google Analytics Consultant who oversees the tracking of all the data for your site.

3. Your AdWords Account Manager who builds out your AdWords campaigns.

There are quite a few details to keep track of in a process like this and especially with all of the changes Google continually makes. As an AdWords Qualified Company we maintain a close relationship with Google so we are prepared for any changes.



Fulfillment Services: I don't know about you, but the idea of boxing up 10's, and soon, 100's of boxes of Detox Foot Pads and shipping them out, really doesn't appeal to me. The whole reason I'm doing this is to create freedom, not more shackles!

Enter Fulfillment House Here!

A fulfillment house will receive your product from the manufacturer, store, pick your orders as they are ordered, box the order and ship it to the customer for you. The become your own complete warehouse!

Once Kinkar has comepleted the design, he will link the shopping cart system to the fine men at AtLast Fulfillment and they will automatically receive the orders, pick and pack the orders, and then ship it to the customer all for a very reasonable cost.

Self Confidence / Belief: As I always talk about, this is where everything both begins and ends. Self belief is the biggest factor in determining success. If you believe that this is going to be too hard or not sure that your product will sell, it won't! If you believe in the people around you and what you are doing and that you ARE going to SUCCEED... YOU WILL!

Give yourself an opportunity to be a winner. Already picture yourself on the podium as the best in your event.

If your event is downhill skiing, picture yourself having the fastest, cleanest run and raising your arms in victory as you cross the finish line.

If your event is the 100m dash, picture yourself as the powerfully graceful champion who tears first through that ribbon!

If your event is online sales / marketing, picture yourself collecting that steady stream of income created by your creativity and working with some amazing people. Picture yourself quitting your job to spend more time with family and friends because you have a money making machine that you have placed on autopilot, doing all the work for you. Take that vacation, buy that car, give to that favorite charity and then offer to show the person standing next to you... how you changed your life!

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